Linus Karlsson’s creative company, Ming Utility and Entertainment Group, opened its first retail location to showcase the goods of British industrial designer Tom Dixon, whose work is displayed at the Museum of Modern Art in New York and the Victoria and Albert Museum in London. Ming: The Store, in downtown Manhattan, represented the first store venture by Commonwealth Creative Chairman and former McCann-Erickson CCO of Global Brands Karlsson, CEO Brian DiLorenzo and President Tara DeVeaux. Located next to the firm's office space on Peck Slip, the retail venture also embodies a larger vision: To showcase the works of artists who inspire the creative work of Ming.
Allison Sargent Events was called upon to deliver the highly anticipated store opening — and that started with transforming the space. Because the event was held in Ming’s office area, the ASE team had to completely empty the corporate office space of its day-to-day desks and supplies.
With an empty slate to work with, ASE chose a theme that would accentuate the crisp, spare beauty of the space, while also reflecting the aesthetics of Tom Dixon's modern brand. The contemporary interior and exterior lighting, décor, and complete food and beverage service were all chosen to showcase the brand.
Over 150 people attended the event, among them, international guests in industries ranging from PR and interior design to fashion design and media. ASE embraced the event’s international flair with its music and dining selections — from the passed hors d'oeuvres to the unique live jazz component.
A chic, customized display space designed by the ASE design team showcased Tom Dixon products available for purchase.
It was a momentous evening for everyone involved in the Ming Utility and Entertainment Group — and for all the guests who attended the inspiring event.