Allison Sargent

CEO & Founder

An eye — and ear — for distinct style and detail

"A great event always starts with a creative concept," says Allison Sargent, founder and CEO of Allison Sargent Events. "No matter what you’re dreaming of, it's our job to bring that concept to life.”

Whether it’s an intimate gathering or grand-scale corporate event, Allison Sargent Events creates a custom experience that’s rich in detail and full of personality. From sourcing the perfect venue to designing the lighting and décor, ASE works with the top vendors in the industry to plan, produce and execute memorable and personalized events throughout the metropolitan area and across the world.

Allison began her career in the fashion office of Lord & Taylor's flagship New York City location, as the director of color and fabric, responsible for global color and fabric direction. Working frequently in the European market, she developed a knack for working internationally. She went on to produce large-scale special events to launch the retailer's highly successful merchandising program. With a flair for high-end productions, Allison leveraged the skills, expertise and alliances she developed at the retail icon, and opened Allison Sargent Events in 1991. She and her team have been raising the bar for perfection ever since. With ASE at the helm, clients know they can relax and enjoy as their event unfolds. 

ASE in the press  

The media has named Alison Sargent Events a visionary and an expert on event planning. We've been featured in local and industry publications such as The Knot, Garden State Woman, NJ Bride, The Star Ledger, NJBIZ, and Mazel magazine, as well as contributing editors to InTents magazine. 


We measure our success by the satisfaction of our clients. When we exceed your expectations, we know we’ve done our jobs. 

“You and your staff gave us the event of our lives and we have many treasured memories. Every time we talk about the party, which is often, it is always with smiles and enthusiasm.” -Caroline & Bob, private client
“You are really tops! You and your team are as close to perfection as anything I’ve ever seen. You made it possible for us to just enjoy the party. Thank you for that!” -Betty & Mart, private clients
“It was a pleasure to work with you and your staff. You brought a unique, personal touch to our wedding. The guests loved the house, the music, the food, & you!” -A. Wasil & Alicia, private clients


We’re honored and excited to be recognized by some of today’s most respected media outlets:

2011 & 2012 Leading Women Entrepreneurs & Business Owners, New Jersey Monthly

2010 Best 50 Women in Business, NJ BIz

2009 & 2010 New Jersey's Top Event Planners, NJ Biz

Meet ASE’s clients

Over the years, we’ve amazed and delighted individuals, families, corporate executives and organizations across a variety of industries.

Here’s a sampling: